April is Earth Month, and with sustainability being one of our core values, it is a month we want to celebrate at (Untitled) by Flaunt Boutique.
You are welcomed by our infamous green wall when you come into our space. It represents our desire to grow roots in the community, blossom as a business, and be mindful of our impact on the world.
We know we are in an industry responsible for a large amount of waste, from actual garbage to energy and chemicals.
With this in mind, here are some of the actions we are taking to reduce the impact:
- Self watering green wall that purifies the air
- Hot water on demand to reduce energy waste
- Low flush toilets to reduce water usage
- High-efficiency lighting to reduce energy consumption
- Using Tru Earth laundry soap and cleaning solutions
- Reusing packing materials for our online shop
- Minimizing the frequency of supplier orders to reduce transportation impact
- Our colour partner, L'Oreal Professionnel, is made in Montréal, Canada
We also have an eco fee on our services of $2.75. This goes directly towards our Green Circle Salon Partnership and a reserve fund for future sustainability upgrades.
Foils, hair colour tubes, leftover colour & ppe, are all disposed of in responsible and often generative ways with Green Circle.
Collectively Green Circle helped the beauty industry divert 1, 284,437 lbs of waste from landfills.
In just 6 months of 2021, we diverted 401 lbs of waste. Our goal is to keep that number as low as possible by being intentional about what we use.
We choose our partner brands carefully considering their relationship with sustainability:
Davines is a brand that highlights sustainability in every step of its journey. Their tagline is "Beauty + Sustainability." In 2016 Davines joined the family of B Corps with a score of 99. B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. In 2020 they improved their score to 117.4 and they are endlessly self-growing on sustainability and keeping our planet green.
L'oreal Professional, Pureology and Kerastase are sister brands with different sustainability pathways.
Pureology has its own commitment to sustainability with #BeautywithPurpose. Reducing their carbon footprint can be seen clearly in their formulas' ingredients, their packaging's raw materials and their products' effects on the environment during and after use. Their success is defined by product performance but also in the way that their products are created and recycled.
L'oreal Professional, on the other hand, takes it into the future and makes commitments to sustainability for 2030 with a project called "L'Oréal for the Future." Including bold, measurable targets for 2030 on climate, water, biodiversity and natural resources. This is part of a more radical transformation to embody their view of what a company's vision, purpose, and responsibilities should be to meet the world's challenges.
Kerastase has a step by step approach to sustainability that they label as "Responsible Luxury Hair Care." They believe true luxury means you should never have to compromise. You should be able to enjoy luxury while supporting local communities. And you should have the best salon experience while knowing the environment is taken care of. They're using their innovation expertise to make that a reality. Their intention is to become a role model for sustainable luxury, taking "exceptional care" to the next level.
Here is what sustainability means to some of us:
Eve: No waste! Use it, and then give another life! With food, clothes, products etc.....…
Ethan & Karen: Creating sustainable services for our clients, trying not to overmix products. Also, make sure it's sustainable for their hair, too, no over-processing and trying to maintain the integrity of the hair at all times.
Miranda G.: Recycling PPE, back bar waste and backroom lunch waste. Always reduce, reuse, recycle. Turning off lights and water when not needed and teaching clients about sustainable products and how to keep their hair healthy in a sustainable manner that will not hurt the earth or their hair.
Lastly for Ivan, the creator of our green space:
Environmental sustainability is to use the practice of beautification in a harmonious way and minimize & offset the impact on our environment.
These are some of the actions we are taking and we will continue all year, not just in April! To learn more, do more and continue to share these actions with you; please let us know what suggestions or questions you have in regards to our practices.
From green spaces to green minds…
(UNTITLED) by Flaunt Boutique