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L'Incroyable Blowdry is a blowdry cream and heat protectant for hair designed to protect against heat styling for normal to thick hair. This blow dry hair lotion has an innovative formula with S.R.S.® Microwax Technology a heat-sensitive microwaxes can set and re-set styles. This blow dry hair lotion has unparalleled shape memory, 96 HR extreme anti frizz control and 230* C thermo-protection. Hair can also be re activated with heat tools starting at 150* C. This blowdry cream leaves a natural feel to hair without sacrificing hold. All this is why L'Incroyable Blowdry is one of our best products for blow drying hair.