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Transform your hair in 7 days with Initialiste. Our 1st skincare-inspired super serum that acts on the four attributes of total hair beauty: 1. Strength, 2. Shine, 3. Softness, 4. Substance. 9 out of 10 women* saw a visible difference in their hair texture after one week. With continued usage, your hair stays healthier from root to tip allowing it to grow longer† with 93% less breakage.